Top Prom Websites launched in 2012 with one job. Tell prom shoppers which websites were selling counterfeit dresses.
For about five years we kept a public list of knock-off sites. Shoppers sent them in, we matched the photos to the designers who owned them, and we pushed for takedowns. By 2018, more than 2,500 knock-off sites had been removed from Google, dropped by their hosts or put out of business.
Once Google started catching those sites on its own, we sent the same readers somewhere better: the local boutiques that carry the real thing.