From Revere Roots to Prom Royalty: The Ultimate in Peabody
Growing up in the North Shore, prom shopping was always synonymous with one place: The Ultimate. It wasn’t just a store; it was an experience, a rite of passage. I remember hearing stories from my older cousins about their trips to The Ultimate, and when my time came, I knew exactly where I wanted to go.
Stepping into The Ultimate felt like entering a fashion wonderland. Racks upon racks of gowns in every color imaginable, shimmering under the lights. The atmosphere buzzed with excitement, with girls and their families exploring the vast selection, each on their quest for the perfect dress.
A Legacy Built on Passion and Perseverance
The Ultimate’s story began in 1969, founded by Frances Merlino in the basement of her Revere home. What started as a modest endeavor blossomed into a renowned destination for formal wear. Today, her daughters, Heather Siegel and Fawn Merlino, carry forward her legacy, having transformed The Ultimate into one of the largest prom retailers in New England.
Over the years, the store has evolved, adapting to fashion trends and customer needs. From its early days of selling sportswear and bathing suits, The Ultimate shifted focus to evening wear, prom dresses, and eventually bridal gowns. This adaptability has been key to its enduring success.
A Dress for Every Dream
The Ultimate boasts an impressive inventory, with over 20,000 dresses spanning sizes 000 to 38. Whether you’re seeking a sleek silhouette or a voluminous ball gown, there’s something for everyone. The store carries top designers like Sherri Hill, Jovani, La Femme, and Portia & Scarlett, ensuring a diverse range of styles and price points.
One of the standout features is their dress registry system. To prevent duplicate dresses at the same event, The Ultimate tracks purchases by school. As a student from Peabody Veterans Memorial High School, this gave me peace of mind knowing my dress would be unique at prom.
More Than Just Dresses
Beyond the extensive dress selection, The Ultimate offers a comprehensive shopping experience. Their accessory wall is a treasure trove of jewelry, shoes, and handbags, allowing customers to complete their look in one place. The knowledgeable staff are always on hand to provide styling advice and ensure every detail is perfect.
The store’s commitment to community is evident through initiatives like their annual prom dress giveaway, which has donated thousands of dresses to local students. They also support various charitable causes and host fashion shows, reinforcing their role as a community pillar.
Creating Unforgettable Memories
My visit to The Ultimate was more than just a shopping trip; it was a memorable experience shared with my mom and best friend. The staff’s warmth and expertise made the process enjoyable and stress-free. Trying on dresses, twirling in front of the mirrors, and finally saying “yes” to the dress are moments I’ll cherish forever.
For anyone in the Peabody area or beyond, The Ultimate is more than a store—it’s a destination where dreams are realized, and memories are made. Whether it’s your first prom or your last, The Ultimate ensures it’s an occasion to